With the coming of the new year and exciting internal changes, Austin based startup Subvrsive underwent a comprehensive rebrand to better showcase where they are as a company. Their first logo was designed over three years ago; back when their industry (and the brands they worked with) were heavily focused on 360 Video and Virtual Reality. In the first couple of years, they created 360-degree ad spots for brands like Estée Lauder and Procter & Gamble, and even produced a 10-episode 360-degree documentary series alongside Google and Apple Music.

Long story short: they created a lot of VR.

Today, Subvrsive is an immersive studio that solves complex problems for clients in a plethora of bold ways leveraging all flavors of emerging tech. Sure, sometimes those solutions involve VR. But a lot of times, they don’t. And so we thought it was high time their identity evolved alongside our company to reflect that change. Rather than calling out the “VR” portion of their name, the new mark is a subtle nod to the companies roots, while looking towards the future. It’s a bit bolder, it’s a bit cleaner, and we think it better represents the company they are today.

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